Hello we're coachup
We are a team of athletes, coaches & sports fanatics who happen to also be experts in behavioral science. We bring together these two worlds to enable coaches to create a high-performing team environment.
Our story
What makes a sports team a team playing to win rather than a group of individual athletes? Whether you win or lose is as much down to teamwork as it is to athletic ability. And it is the coach who makes the team-work, work!
We noticed the majority of traditional sports coaching development focuses on skills, drills and tactics. But this neglects the most important element of high performance - the team environment.
With our backgrounds in psychology, neuroscience and in elite sport, from Olympians to the Premier League football, we set ourselves a challenge. We dedicated ourselves to find a way to make the science of team performance available to sports coaches, no matter what sport or country, in a really practical way.
Now we're supporting individual coaches and teams of coaches to create high-performance team environments. Our coach resources and memberships will give any coach the knowledge and actions to take their team to the next level.
GET IN TOUCHVideo: Andy introduces you to coachup
Meet a few of our coachup coaches

Yassas! I'm Mark
I have a background in sport psychology & have worked at some of the biggest clubs in world football, global sporting organizations & professional athletes. When I'm not working with coaches you can find me on the basketball court.

Hola! I'm Sam
I have a Master's degree in neuroscience & the privilege of working with both Premier League football teams and professional cricket teams across the globe.
Kia ora! I'm Andy
I am a Kiwi psychologist who travelled the world playing & coaching rugby for a number of years before moving into coach development via adidas. I still play as much rugby, football & snowboarding as I can.
Let's get Social!







