Hello, we're coachup 


We are a team of athletes, coaches & sports fanatics who happen to also be experts in behavioral science. We bring together these two worlds in service of high-performing sports teams.

 Our Story 

What makes a sports team a team playing to win rather than a group of individual athletes? Whether you win or lose is as much down to teamwork as it is to athletic ability. And it is the coach who makes the team-work, work!

We noticed the majority of traditional sports coaching development focuses on skills, drills and tactics. But this neglects the most important element of high performance ... the team environment.

With our backgrounds in psychology, neuroscience and in elite sport from Olympians to the Premier League football we set ourselves a challenge. We dedicated ourselves to find a way to make the science of team performance available to sports coaches, no matter what the sport, no matter what the country, in a really practical way.

Now we're supporting individual coaches and teams of coaches to create high-performance team environments. Our coach resources and memberships will give any coach the knowledge and actions to take their team to the next level.

Get in touch

Meet a few of our coachup coaches

This month meet Mark, Sam & Andy

Yassas! I'm Mark

I have a background in sport psychology & have worked at some of the biggest clubs in world football, global sporting organizations & professional athletes. When I'm not working with coaches you can find me on the basketball court. 

Meet Mark

Hola! I'm Sam

I have a Master's degree in neuroscience & the privilege of working with both Premier League football teams and professional cricket teams across the globe.

Meet Sam

Kia ora! I'm Andy

I am a Kiwi psychologist who travelled the world playing & coaching rugby for a number of years before moving into coach development via adidas. I still play as much rugby, football & snowboarding as I can.

Meet Andy
Get in touch

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