Hello we're coachup

We are a team of athletes, coaches & sports fanatics who happen to also be experts in behavioral science. We bring together these two worlds to enable coaches to create a high-performing team environment.

Our Story

What makes a sports team a team playing to win rather than a group of individual athletes? Whether you win or lose is as much down to teamwork as it is to athletic ability. And it is the coach who makes the team-work, work!

We noticed the majority of traditional sports coaching development focuses on skills, drills and tactics. But this neglects the most important element of high performance - the team environment.

With our backgrounds in psychology, neuroscience and in elite sport, from Olympians to the Premier League football, we set ourselves a challenge. We dedicated ourselves to find a way to make the science of team performance available to sports coaches, no matter what sport or country, in a really practical way.

Now we're supporting individual coaches and teams of coaches to create high-performance team environments. Our coach resources and memberships will give any coach the knowledge and actions to take their team to the next level.


Video: Andy introduces you to coachup

Meet a Few of our coachup Coaches

Yassas! I'm Mark

I have a background in sport psychology & have worked at some of the biggest clubs in world football, global sporting organizations & professional athletes. When I'm not working with coaches you can find me on the basketball court.

Hola! I'm Sam

I have a Master's degree in neuroscience & the privilege of working with both Premier League football teams and professional cricket teams across the globe.

Kia ora! I'm Andy

I am a Kiwi psychologist who travelled the world playing & coaching rugby for a number of years before moving into coach development via adidas. I still play as much rugby, football & snowboarding as I can.


Latest Media & Publications

Coaches are Leaders First

Andy joins Rusty on his Magic Academy podcast to talk about coaches as leaders first and foremost, the best coaching teams on the planet, creating high-performance environments plus sharing a few stories for both of their rugby careers.


Trust & Psychological Safety

Andy joins Riki from the Canterbury Rugby Union to talk about Trust, Psychological Safety & Emotional Intelligence. What are these buzz words really, why are they essential for high-performance & how can coaches practically create them in their own teams?


Using Neuroscience to Enrich your Coaching

Part 1 of the 3 part series where coachup Founders Andy & Ali share the science & secrets of creating a high-performing team through building the shared 'WE'.


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